Sunday, March 11, 2007

Make An Impression That Really Sticks

Val Fox is a Licensed Massage Therapist in Tallahassee, Florida, in the U.S. Like many professional services providers, Val has added vinyl graphics to her vehicle (a very eye-catching bright yellow Scion) that display her business name and phone number.

What's unusual, however, is that she has also plastered the back of her vehicle with business card-sized magnets listing her name and contact information. Of course she knows that people will take them. In fact, I'm sure she also parks in the most visible, accessible parking spaces she can find in order to maximize visibility of and access to her mobile billboard and business card dispenser.

Very clever, Val.