Book 'Em, Dano

It's common knowledge that third-party referrals and testimonials have greater inherent credibility than company-sponsored advertisements. That's one reason why product placements in movies and TV serials have become so prevalent of late.

While product placement on the Big Screen and television are typically only viable options for larger companies with deeper pockets, there are ways for smaller firms to get company or product mentions. Why not offer to pay authors to place your company, product or service in their book?

Although product references can work well in novels, you're not limited to the fiction racks. In fact, non-fiction titles can give you great targeting capabilities. For example, if you sell a product that would be perfect for antique automobile restorers, try negotiating a deal with an author of books for that market.

Whatever market you are trying to reach, there are books that can help get you in front of prospects. With the right references in the right books, you and your products can be positioned better than nearly anything you can do on your own.

Here's to your lead generation success!


Robin.


ps - If you're looking for another way to generate more referral business check out my $14 Guidebook "Building a Referral Machine", available on my website (http://www.robinjohnston.com/books.htm).